Expert says there are very specific reasons why stores do this
Several days ago, many of you were probably filling up your shopping carts with Halloween accessories and mini chocolate bars.
Maybe the sounds of creepy, cackling Halloween decorations are still fresh in your memories.
If you returned to that same store today, you might find there’s been a complete vibe switch.
Hold on! Halloween just happened and stores are already putting Christmas decor on the shelves?
At midnight on Halloween, singer Mariah Carey posted an Instagram video where she broke out of her ice cocoon with the help of her song All I Want for Christmas is You.
The video earned more than two million likes and acted as an unofficial launch of the Christmas season.
Is the switch from Halloween to Christmas happening too quickly?
We went to Cardinal Carter Academy for the Arts in Toronto, Ontario, to ask kids what they think.
Click play to hear what they told us, then keep reading to learn why stores do this ⬇️⬇️⬇️
It’s all part of a strategy, says expert
David Di Zhang teaches marketing strategy at the Edwards School of Business at the University of Saskatchewan in Saskatoon.
Zhang told CBC Kids News that stores switch to Christmas quickly for two reasons.
One: They want to start Christmas sales promotions early. For some businesses, Christmas sales make up a big part of their earnings.
Santa’s here already? Christmas decorations were on sale at this U.S. store a week before Halloween. (Image credit: Mike Blake/Reuters)
The second reason is more psychological.
“You know when you go out early in the season and you see a toy and you think, ‘Wow, that’s awesome, I want it.’”
“In the [next] times when you go to the mall, you see other toys. Subconsciously, you always compare [them] to the first one that impressed you,” said Zhang.
Zhang said this is called the benchmarking or anchoring effect.
Bottom line, stores want to get their Christmas-related products out early so that their products will come to your mind first.
So, those are the marketing reasons.
As for when you personally get into the holiday spirit, that’s entirely up to you.
Want to hear from more Canadian kids and teens? Check out these streeter videos:
Have more questions? Want to tell us how we're doing? Use the “send us feedback” link below. ⬇️⬇️⬇️
TOP IMAGE CREDIT: Kevin Naulls/CBC, Envato
WATCH — Does the switch from Halloween to Christmas happen too fast? - CBC.ca
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